Y Combinator visiting partner Christina Gilbert argues outbound should stay manual long enough to learn who actually has the problem, what earns attention, and what makes someone reply. Her advice is to hand-write at least the first hundred outreaches before reaching for automation.
Why cold outreach dies before founders automate it
Y Combinator visiting partner Christina Gilbert argues outbound should stay manual long enough to learn who actually has the problem, what earns attention, and what makes someone reply.
