Titan OS, the Barcelona company that supplies the software running a television, closed a $46 million round split between equity and borrowing. Debt came through funds and accounts that BlackRock manages, while Highland Europe and Mangrove Capital Partners, both existing holders, provided the shares. Lifetime fundraising now reaches $110 million, after a $58 million round in 2025.
Management says the cash was optional. Titan could have trimmed ambitions and grown from internal revenue, but it chose faster expansion and more manufacturing deals instead.
The sales pitch to set makers rests on a simple trade. Slim hardware margins push manufacturers toward income that arrives once a television is already in a living room, and Titan’s platform hands them a slice of free ad-supported streaming channels and display advertising.
Reach has expanded sharply. About 30 million people watch through Titan software, compared with 18 million twelve months earlier. Sharp, AOC, Vestel and Skyworth have joined as partners, Philips abandoned Google TV for its 2026 range, and the firm sells inventory for TiVo and Tubi in various markets. Headcount sits at 250, spread across the Catalan capital, Amsterdam and Taipei, with London added to chase advertising budgets.
Spending will concentrate on helping viewers decide what to watch. Titan owns no programming, which its executives argue leaves it neutral in a way that rivals steering traffic to their own catalogues cannot match. Artificial intelligence features in both discovery and ad targeting.
Newly appointed finance chief Hyoung-Ung Kim says climbing chip prices and the AI boom have pushed manufacturers even closer to revenue-sharing platforms. Titan’s next task is landing the next Philips.
