ABZ Innovation chief executive and co-founder Karoly Ludvigh explains why the agricultural drones already on the market fell short on reliability, and why his team decided to build its own hardware from scratch instead of integrating existing kit.
The conversation covers selling technology to farmers who value dependability over novelty, how the war in Ukraine has reshaped European drone manufacturing and shifted the industry toward local production, and where ABZ draws the line between civilian and dual-use defence work. The company now operates across more than 40 countries.
