Meta launched Muse Image, a new AI image generator for advertising, decorating, and content creation. Users immediately pushed back over concerns about their personal photos being used in training data.
The model generates images from text prompts across advertising campaigns, product visualization, and creative content. Muse is Meta’s latest push into generative AI as it competes with OpenAI’s DALL-E and Midjourney.
Creator-based opportunities are part of the rollout, with Meta positioning Muse as a tool for businesses and individual creators alike. The model can generate product mockups, social media graphics, and decorative elements.
The privacy backlash echoes previous controversies around Meta’s use of user data for AI training. Critics argue that the company has not been transparent about what data is used to train Muse. Meta has stated that it follows existing privacy frameworks but has not provided specific details on training data sources.
The launch comes amid growing regulatory scrutiny of AI training practices in the US and EU. Several advocacy groups have already signaled they will review Muse’s compliance with data protection laws.
