At Tech in Asia’s TIACON 2026, leaders from OpenAI, Razer and Canva work through the operational problem of expanding an AI product beyond its first market. Jon Sugihara of OpenAI, Razer chief strategy officer Li Meng Lee and Canva’s Mark Leadercramer cover how to sequence entry, localise without splintering the core product, and build partnerships and communities in each new region.
The discussion is moderated by Piruze Sabuncu of Square Peg and focuses on the harder question: which parts of a go-to-market motion to standardise across markets and which to rebuild from scratch. Useful grounding for founders weighing their first move into Southeast Asia or Japan.
