Lightspeed’s Claire Zau speaks with Profound co-founder and chief executive James Cadwallader about how AI agents are changing the way consumers discover brands. The conversation covers Profound’s move from AI visibility analytics to an always-on marketing teammate, the emerging role of the marketing engineer, and what the company’s $180M Series D could build next.
Profound’s CEO on what happens when AI runs your marketing
Lightspeed's Claire Zau asks Profound's chief executive what changes when AI agents become a company's marketing team.
