Higgsfield founder and chief executive Alex Mashrabov describes building the third-fastest company to $1B in annual recurring revenue, behind only OpenAI and Anthropic, after selling an earlier startup to Snap for $166M.
He walks through burning his first $10M before finding product-market fit, why he now thinks building proprietary models was a mistake, and how the company spends more than $4M a month on AI models.
