Ask a sales team why a deal closed and the answer rarely matches the price list. Mondrio thinks that gap is where a category gets built.
The Amsterdam and San Francisco startup has raised $3.75M led by Heartcore Capital, with Pretiosum VC, Hersir Ventures, Cambrena Capital, Momo VC and several pricing and payments operators joining. Co-founders Gregor Biljardt and Joep van den Nieuwenhoff set the company up this year.
Their pitch rests on a shift in how software gets bought. AI assistants now do a first pass on vendor research, comparison and even negotiation, while product teams ship features weekly. A pricing model set in January can be obsolete by spring.
Two products, one feedback loop
Mondrio splits the work. Pricing Studio handles packaging, model design and list prices. Deal Engine sits inside individual transactions, advising on quotes, discounts and renewals, and automating approvals inside limits a company sets itself.
The pair feed each other. What reps concede on a Tuesday shapes the next round of packaging decisions, rather than disappearing into a spreadsheet.
The harder problem is structural. AI products carry variable costs on every interaction, unlike traditional software with near-zero marginal distribution. Get the price wrong and gross margin erodes with success, which is why pricing has moved from a quarterly debate to a standing operational question.
Mondrio is not alone in chasing this. Revenue management software is a mature, crowded category, and the newcomers’ claim is that agentic workflows beat the rule engines incumbents sell. The round is small money for that fight.
The company plans to spend it on engineering and pricing specialists, deepen its agent stack and push into manufacturing and professional services beyond software. Winning Europe and the US mid-market will decide whether an agent-first approach out-argues the tools procurement teams already own.
