Munich-based Atira has raised $17.5M, including a $15M seed led by Accel and a previously unannounced $2.5M pre-seed, to automate industrial sales engineering with multi-agent AI. UVC, Fortino and Booom joined the round alongside executives such as Whirlpool CEO Marc Bitzer and Celonis co-founder Bastian Nominacher.
The company was founded in November 2024 by Florian Diegruber, a former commercial lead at Palantir, and August DuMont Schutte, previously an ML software engineer at Google. Its platform helps manufacturers of complex, built-to-order products process requests for quotation: it reviews specifications, flags key requirements, configures solutions and produces bid documentation.
Atira connects to existing CRM, ERP and CPQ systems and generates technical documentation, configuration proposals, pricing options and final proposals. Preparing a single bid today can take weeks or months, with sales engineers, technical teams, legal and commercial staff combing through hundreds of pages of specifications.
The startup estimates industrial sales engineering represents more than $128B in annual labor spending worldwide. Since its commercial launch in November 2025 it has signed more than 15 customers, including ABB E-Mobility, Chiron Group, Rema Tip Top and Robel, and says early users have cut request-to-bid preparation times sharply.
Fresh money will expand the go-to-market team, speed product development and support international growth. Atira is targeting one of manufacturing’s most manual white-collar workflows, and Accel’s backing signals growing conviction that agentic AI can move beyond code and support into deep industrial processes.
