Marketing teams armed with generative AI can now produce ads, videos and social posts far faster than the lawyers and compliance staff who must approve them. Blee, a New York startup selling software to close that gap, has raised a $20M Series A.
Fin Capital and SMBC’s Fin Atlas Beyond Fund co-led the round. Hannah Grey VC and National Bank of Canada joined, with Y Combinator and other early backers returning. Total funding now stands at $27M.
Blee’s platform checks content against regulations, internal policies and brand rules before human reviewers see it, then keeps monitoring live material such as influencer posts after publication. Customers including PayPal, NerdWallet, Expedia and SoFi use the software, and the company says review times have fallen by up to 65%.
Annual recurring revenue grew tenfold between June 2025 and June 2026, Blee says, though it does not disclose the current figure. Founder and chief executive Guy Shahar argues the problem will intensify as AI agents begin creating and publishing content on their own.
Gartner expects the share of marketing content automated through AI to more than double by 2028, from 16% to 36%. If that forecast holds, the tools that decide whether AI-made material is safe to publish could become a second software market sitting right behind the content generators.
