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Reading: Atlassian and Verkada on building a second hit product
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Atlassian and Verkada on building a second hit product

Operators from Atlassian, Verkada and Daring Ventures explain how startups turn one hit into a repeatable product engine.

Techflier Staff
Last updated: October 21, 2026 3:32 am
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Most startups stall because they build one great product instead of an engine that produces several. Recorded at TechCrunch Disrupt 2026, Atlassian’s Tamar Yehoshua, Verkada’s Filip Kaliszan and Daring Ventures’ Maddi Holman work through the operational side of that problem: how to allocate capital across bets, how to systemise internal innovation, and how to get a second act moving before the first product’s growth curve flattens.

The conversation is aimed at founders who have found product-market fit and now face the harder question of what comes next.

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TAGGED:Atlassianproduct strategyscalingstartup operationsTechCrunch DisruptVerkada
SOURCES:TechCrunch
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