Profound co-founder James Cadwallader predicts AI agents will handle one in five online transactions by 2028, two years earlier than Gartner’s 2030 forecast.
Speaking with Lightspeed’s Claire Zau and Sachin Patel, he explains why brands must understand how agents surface, compare and evaluate products before they buy.
The conversation covers Profound’s latest launches around its AI marketing agent and his ambition to make the company the working hub for marketing teams.
