Fraser Bell joined Wondercraft as an operator and ended up running it, and this conversation covers what that handover actually looked like behind the scenes. The London startup, which builds an AI audio and video studio for business content, has raised $3.5M in seed funding from Y Combinator, ElevenLabs and Steven Bartlett. Bell also digs into how the company defends its niche as model providers launch rival products, and where AI slop fits into the fight for trust.