Blinkit, Zepto and Instamart are fighting over the slice of Indian grocery spending that happens online, which is under two rupees in every hundred. Inc42 unpacks why Meesho is chasing the rest instead, and why Dunzo, Udaan and ONDC all failed at the same problem before it.
Why Meesho wants the 98 per cent of Indian groceries bought offline
Inc42 breaks down the economics of Indian grocery delivery and why Meesho is betting against the ten-minute model.
