Seattle-based startup Gradial has raised $65 million in a Series C funding round to accelerate development of its agentic artificial intelligence operating system for marketing. The round was led by Insight Partners, bringing the startup’s valuation to $675 million.
Existing backers Madrona Ventures, VMG, and PruVen Capital also participated, bringing the company’s total amount raised in the last 16 months to $110 million. Gradial, officially known as Panorama Artificial Intelligence Corp., is developing a layer of AI agents that can execute work across the various marketing tools organizations already use.
Unlike most software companies racing to integrate AI agents into their existing products, Gradial focuses on the gaps between those tools. Its agents span across entire workflows rather than being trapped in separate tools. Gradial’s customers plug the agents into systems such as Salesforce, ServiceNow, Databricks, and Adobe, enabling them to handle authoring, brand-compliance checks, quality control, and routing updates through existing approval flows.
The startup’s clients include Amazon Web Services, T-Mobile USA, Kaiser Foundation Health Plan, and U.S. Bank. Many operate in highly regulated industries, where Gradial’s ability to encode compliance rules into every workflow is a key differentiator. T-Mobile used Gradial’s agents to reduce campaign execution times by between 80% and 90%.
Chief Executive Doug Tallmadge explained that Gradial is “competing to be the AI glue that makes it all work together and makes it delightful for the marketer and super-efficient.” The company is looking to expand its 100-person team with new hires across engineering, sales, and marketing as it continues to scale its agent orchestration platform for enterprise marketing teams worldwide.
Source: SiliconANGLE | GeekWire
