Travel agency Fora announced a $60 million Series D round led by Forerunner and Tactile Ventures, valuing the company at $1 billion. Insight Partners and Thrive Capital also participated in the round.
Founded in 2021, Fora operates a two-part platform that lets people become travel agents while providing infrastructure for client communication and trip planning. The company has raised $138.5 million in total funding to date, and agents on the platform have booked over $3 billion worth of travel since launch.
Part of the fresh capital will go toward expanding Fora’s AI assistant, Via, which helps travel agents with administrative tasks like research and itinerary building. The goal is to boost human productivity rather than replace agents. Fora also plans to hire and expand into new travel categories including cruises and flights.
