Miracly has launched with EUR 18M behind a platform built for a problem marketers did not have three years ago: getting a brand to appear inside AI-generated answers.
With offices in Sweden and Singapore, the company sells generative engine optimisation, marketing analytics and automated execution in one package. The premise is that organic traffic from conventional search is thinning while performance marketing costs climb, pushing teams toward channels they can barely measure.
The platform includes Mira, an AI marketing agent that makes recommendations across generative engine optimisation, social media, public relations and paid performance. A companion feature called Miracly Goals lets teams tie business objectives to specific marketing activity, and a revenue recovery agent mines customer service conversations, support tickets and social messages for convertible opportunities.
Co-founder Bjorn Bergstrom says the company began with analytics and AI content generation before expanding into a broader marketing stack as customer demand pulled it that way. He argues marketing teams are becoming hybrid marketing and technology organisations that must move faster than their tooling allows.
The platform also supports customised instructions so compliance rules, brand guidelines and tone-of-voice requirements apply automatically across campaigns, a feature aimed at regulated industries.
Miracly’s bet is that the discipline of search visibility survives the shift to AI answers. It just requires different instruments.
