Restoring a backup is often the easy part. Getting the application back online is the hard part.
Dreeze Inc., an Israeli startup, launched Tuesday with $33M behind a product it calls Application Revival. The seed round was led by Norwest Venture Partners and Bessemer Venture Partners, with Claltech participating.
The scramble after the restore
A modern app is many artifacts, not one. Data, cloud infrastructure, identities and secrets must all land together before anything starts.
Dreeze calls the manual hunt for credentials and hand-rebuilt connections after a restore a recovery scramble. Its fix starts early, tracing every cloud resource back to its dependent application and redrawing that map whenever the environment moves.
Secrets, configs and application data land in a tamper-proof vault kept off the network, and customers can mirror it into other regions. On failure, Dreeze restores the surrounding infrastructure and identities around each component in dependency order. Teams can stage a dry run as an automated test that leaves production untouched.
A familiar founding team
Serial recovery operators are behind it. Chief executive Ziv Kedem and his brother Oded, the technology chief, sold Kashya to EMC in 2006 and later built Zerto, which Hewlett Packard Enterprise bought for $374M in 2021. Co-founder Avi Raichel was Zerto’s chief operating officer.
Ziv Kedem argues that getting data back does not mean the business is back. Bessemer notes in a blog post that Dreeze relies on AI to chart how thousands of cloud resources tie to their applications, a picture that shifts with every change, including those an AI agent makes.
AWS gets general availability now, with Azure due early next year out of early access. The 70 staff in Israel and the US will use the cash for product work and a bigger sales team.
